Header: Robin's Food & Drink Blog. Blogging for the serious foodie.

‘Not so old’ real ale revellers at the GBBF 2012

In January’s edition of What’s Brewing, CAMRA’s monthly news magazine, there was a highly insightful article by food and drink market researcher, Peter Jackson. He investigates why more 18-24 year-olds don’t drink real ale when it often tastes better, has probably a greater variety of styles and costs less than lager and cider. I completely agree with everything he says in this article, so here are two of his key points and a few thoughts of my own.

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According to CAMRA, 3 million fewer UK adults visit the pub on a regular basis as a result of the beer duty escalator, which increases tax on alcohol by 2% above the inflation rate each year. This, in turn, is being blamed as a major contributory factor for the increase in pub closures. Therefore, following a 106,000 signature e-petition, CAMRA organised its biggest ever campaigning event, as over 1,200 members lobbied Parliament yesterday, demanding an end to this damaging piece of legislation.

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