Flat caps and Luddites?

Posted on January 29th, 2013 by Robin Goldsmith in Beer, Drink

GBBF 2012 scene

‘Not so old’ real ale revellers at the GBBF 2012

In January’s edition of What’s Brewing, CAMRA’s monthly news magazine, there was a highly insightful article by food and drink market researcher, Peter Jackson. He investigates why more 18-24 year-olds don’t drink real ale when it often tastes better, has probably a greater variety of styles and costs less than lager and cider. I completely agree with everything he says in this article, so here are two of his key points and a few thoughts of my own.


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