‘Not so old’ real ale revellers at the GBBF 2012
In January’s edition of What’s Brewing, CAMRA’s monthly news magazine, there was a highly insightful article by food and drink market researcher, Peter Jackson. He investigates why more 18-24 year-olds don’t drink real ale when it often tastes better, has probably a greater variety of styles and costs less than lager and cider. I completely agree with everything he says in this article, so here are two of his key points and a few thoughts of my own.
